CLUBHOUSE] The hot new social network is 100% vocal. Launched in the United States in March 2020, the application allows you to join discussion rooms around various themes.
[Update February 26, 2021 at 5:22 pm] “We bring together between 500 and 1000 people every day in our Clubhouse rooms”, has just announced the founder of Feed, Anthony Bourbon. The DNVB, which is among the most active brands within the application, organizes three rooms per day. Its founder hopes to create a community of 100,000 people by June …
Clubhouse app: what is it?
The Clubhouse voice app was launched in California in March 2020 by Paul Davison and Rohan Seth, two well-known Americans from Silicon Valley. The first is at the origin of the Highlight social application when his sidekick was an engineer at Google. For the moment only offered on IOS, it allows its users to join discussion rooms, rooms, in which are discussed, at specific times, themes ranging from entrepreneurship, personal development, through social issues. No video or photo on Clubhouse, only voice, in an experience that is a bit like a podcast-style roundtable. The application, currently in beta, has generated 8 million downloads worldwide according to data provided by AppAnnie. In France, however, they are barely 45,000 to have downloaded the application. Without an economic model (there is no advertising, no more than a freemium system), Clubhouse would however already be valued at nearly a billion dollars. The application is present all over the world, with the exception of China where it was blocked on February 8, 2021.
How does the Clubhouse app work?
On Clubhouse, as on any social network, we create a profile and subscribe to accounts that are offered to us according to our areas of interest and our contact book. The app requires each user to associate a phone number and give their real identity (although it doesn’t really verify it). Discussions are organized in rooms, meeting rooms that open at specific times to discuss specific topics, in entrepreneurship, entertainment or personal development. These discussions, halfway between the round table and the podcast format, have a participatory dimension. Once the discussion has started, participants can ask to intervene, via the “raise your hand” feature. The administrators of the room can then decide to make them “go on stage”. An “Explore” tab allows you to discover new rooms, classified by theme, which can accommodate up to 5,000 people at the same time. Their organizers can decide to make these rooms public, and therefore open to everyone, or private, and therefore open only to a typology of profiles.
How do I get a Clubhouse invitation?
You will probably have to be patient to be part of Clubhouse which, during its beta, made the choice to open only to a privileged few. The application has in fact chosen to develop via a sponsorship system. A modus operandi which explains part of its success, the application playing on the Fomo (fear of missing) effect that it can arouse in the general public. Each new user receives two invitations which he can distribute as he wishes. These are so rare that they are now sold on the Web, with auctions that value an invitation on Clubhouse up to $ 200. Undoubtedly anxious to avoid overflows, the application has decided to make everyone responsible for the behavior of their guests. The excesses of a user will reflect on the one who introduced him to the platform, himself also likely to be excluded in the event of inappropriate behavior. The most patient can download the application, put themselves on the waiting list and reserve a nickname, which will be granted to them, once Clubhouse gives them access.
For the time being, the Clubhouse application is not available on IOS. You must therefore go to the App Store to download the application. To download Clubhouse on IOS, click here.
Clubhouse on Android: when is it coming?
The iPhone is currently the only smartphone capable of running the Clubhouse application. The founders decided to postpone an Android launch.
Clubhouse and private data
The functioning of Clubhouse is debated on several counts. First, because the application, which launches once you have entered your phone number, automatically imports your contact book, to create a profile for all members of the latter, whether they have the application or no. But also because it records all the discussions that take place in the rooms. A way for Clubhouse to ensure that these are not problematic. This is all the more concerning as a report from the Stanford Internet Observatory found that some user metadata was not encrypted. A German consumer association notified Clubhouse’s parent company, Alpha Exploration and co, in January 2021, of its breaches in this area, accusing it of “serious legal loopholes” and of contravening the general regulation on the protection of personal data One of the spokespersons for Clubhouse, Reem Bahnasy, has just confirmed to Bloomberg that a user had managed to broadcast audio streams from several rooms on his own site. The application ensures that the user has been banned and that it has taken steps to prevent such an event from happening again in the future.